MonoX
A Vietnamese music label, a direct subsidy of Universal Music Group Vietnam. Focuses on finding and developing Vietnamese talents and expanding Vietnamese music globally.
Role
A&R Intern (Artist & Repertoire)
Timeline
Jun 2023- Sep 2023
Supervisor
Skills
Market Research, Marketing strategies, Data Analysis
Amy Tran (Head of A&R)
Highlights
Over my past summer I
Performed market research into the Vietnamese and Asian pop music scene to develop strategies for album and product launches
Assisted in the development of artist promotion strategies, including social media outreach and event coordination for artist Wren Evans's album launch
Designed public relations solutions to help with the promotion of single and album releases
Researched and identified emerging talent in the Vietnamese pop scene for artist-scouting
Key Takeaways
How I grew as a designer
Market Insight and User Research: By conducting extensive market research on the current music scene in Vietnam, Southeast Asia, and Asia, I gained skills in designing products using data-driven research, as well as how to cater products to user needs and understanding what the market wants.
Creative Promotion Design: Gained practical experience in designing promotional solutions by assisting in the development of artist promotion strategies for Wren Evans's album launch. This included social media outreach and event coordination, where I leveraged my design skills to come up with engaging content that resonated with the target audience, significantly contributing to the album's visibility and success.
Talent Identification and Branding Solutions: Developed a keen eye for emerging talent within the Vietnamese pop scene, which allowed me to design targeted branding and promotion strategies for new artists. This experience not only honed my ability to identify market trends and artist potential but also enhanced my creative design skills in crafting unique branding solutions that highlight each artist's individuality and appeal to a broader audience.